MyLogIQ Data Shows More S&P 500 Companies Linking Executive Pay to Customer Satisfaction

As executive compensation continues to evolve, a growing number of major U.S. companies are shifting focus from traditional financial incentives to performance metrics that prioritize the customer experience. This trend has accelerated following a turbulent year for the health insurance industry and rising public scrutiny around service quality and claims management.

One of the strongest signals came from The Cigna Group, which announced a multiyear overhaul that links executive compensation directly to customer satisfaction. But Cigna is far from alone. Thanks to MyLogIQ’s public company intelligence, we now have a clearer picture of just how widespread this customer-centric trend has become across the S&P 500.


According to MyLogIQ analysis of proxy filings:

  • Cigna added a new customer satisfaction performance metric for determining executive long-term incentive pay.
  • American Express weighted customer relations at 15% of executive annual incentive awards.
  • Southwest Airlines gave customer satisfaction a 15% weighting in its management incentive scorecard.
  • Prudential Financial applied a 15% customer satisfaction component using a weighted system across four service metrics.
  • CVS Health included a 20% customer experience weighting, tied to Net Promoter Score (NPS).

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